JanaFit · Sports · 2025
20,000 people start on the same day. The server holds.
The product behind Aitym Zhakupov’s signature online marathon: 30 days of workouts and check-ins inside Telegram.
- marathon cohorts
- 4
- participants — the JanaFit 2.0 goal
- 20,000
- days in habit challenges
- 42
01 · Workouts 
02 · Habit tracker 
03 · Menu
What’s inside
- Telegram
- Online payments
- High load
- Monitoring
Challenge
Participants arrive in waves, mostly on the day a cohort starts. The product has to survive the peak and guide a person through the whole marathon without manual work from the team.
Solution
Weekly workouts with video. A habit tracker with 42-day challenges: quit smoking, no sweets, no alcohol, or a habit of your own. A personal menu for every week. A participant community and profile. Sign-up and payment through a Telegram Mini App and a bot. The product has run four cohorts, including JanaFit 2.0 with a Guinness World Record attempt; every launch ran under real-time monitoring.
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